JANUARY

Trusted journalism matters because we are living in an era where unreliable, toxic, fake and rip-off content is rife and artificial intelligence is on the rise. 

Yet some advertisers have been shying away from editorial titles because of fears about “brand safety” and have been investing in less reliable media channels and platforms. 

This pressure on advertising revenues can have an impact not only on editorial budgets but also on access to trusted media and on democracy itself. 

At this exclusive BSME event, we will examine whether advertisers have a responsibility to support journalism as part of a trustworthy media eco-system.

We will ask if fears about “brand safety” are overblown after recent research from ad agency group Stagwell showed that advertising next to hard-hitting journalism is highly effective and not harmful to brands.

And we will offer practical tips about how editors and publishers can make it easier for advertisers to work with them — while maintaining editorial independence and journalistic standards.

Join us at this lively panel discussion, with audience Q&A, led by Gideon Spanier, chair of the BSME and editor-in-chief of Campaign, with:

• Hattie Brett, editor-in-chief, Grazia

• Sarah Jones, director of planning, Sky Media

• Dino Myers-Lamptey, founder, The Barber Shop

• Lara O'Reilly, senior correspondent, Business Insider

• Phil Smith, director general, ISBA

Wednesday 22 January 2025 at 6.30pm

Stagwell Global, Third floor, Blue Fin Building,
110 Southwark St, London SE1 0SU

This event is now sold out, but you can join the waitlist for a chance to secure a spot if spaces become available.

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