After an inauspicious start, the growth of podcasts has been one of the content stories of recent times with 24% of UK adults having listened to them in 2017!
But how do you make them work for your title? What content do you need? Who should you get to do them? What equipment do you need to make them work?
Heat’s Lucie Cave chaired a panel of podcast experts to offer insight and answer all of your questions on Tuesday, 6 March at the Which? offices. Sharing their views at this exclusive BSME event were: Empire podcast host Chris Hewitt, David Hepworth from the A Word In Your Ear podcast and Jo Elvin, editor of YOU Magazine and host of the Is it Just Me? podcast.
A bit about our panel…
DAVID HEPWORTH
Legendary music journalist, presenter, writer and publishing industry expert and analyst who has launched several successful British magazines including Q, Heat, Empire and The Word.
Ten years ago he wrote the billing on iTunes for a podcast which said "David Hepworth and Mark Ellen and kindred spirits talk about music and related matters and laugh until they cry."
278 episodes later, the magazine from which it was launched has long gone but the billing is still the same and the podcast soldiers on in the shape of a live event which takes place in a pub in Islington and is subsequently a podcast. Recent guests have included Armando Iannucci and Danny Baker.
JO ELVIN
Award-winning former editor-in-chief of Glamour and incoming editor of YOU magazine, presenter and keynote speaker.
Co-hosted with James Williams, it’s the podcast where they put the trivial front and centre of the conversation. Is it just me who wants to make group dinner outings illegal? Or has a completely different personality, depending on who I’m with at any given moment and it is just me who has absolutely no clue what I’m doing with my life?
Each week Jo and James are joined by a celebrity guest to debate the unimportant matters that somehow really do matter. A lot. Guests have included Jameela Jamil, Suranne Jones, Davina McCall, Graham Norton and Jennifer Saunders to name a small few!
CHRIS HEWITT
The award-winning writer, broadcaster and Associate Editor of Empire (and Empire film podcast host!)
The Empire film podcast – which gets up to 100,000 downloads a week – covers reviews, news and interviews with the world’s biggest filmmakers and actors. Previous guests include Robert de Niro, Harrison Ford, Meryl Streep, Armie Hammer, Tom Hiddleston, Hugh Jackman, Jodie Foster, Jeff Goldblum, Stanley Tucci, Margot Robbie, Sir Ridley Scott, Tom Hanks, Sir Patrick Stewart, Michael Fassbender, Anne Hathaway, Daniel Radcliffe, Denzel Washington and Michelle Williams.
LUCIE CAVE
The event was be moderated by Committee member and Editorial Director of Heat and Bauer Adventure.