How to win a BSME award

Winning a BSME Award can be a highlight of your journalistic career, but it requires skill to craft a winning entry that will impress the most demanding of judges - your editorial peers.

Entries for the BSME Awards 2024 are now open and we are hosting a special event about how to win and what the judges will be looking for.

Gideon Spanier, the 2024 BSME chair, is joined by other BSME committee members and former BSME winners who give their entry tips and jury insights, plus they take audience questions.

The panel:

  • Gideon Spanier, Campaign (BSME chair 2024)

  • Hattie Brett, Grazia

  • Laurence Mozafari, Digital Spy

  • Sophie-Marie Odum, Motability Lifestyle

VIDEO

 

Summary: Top tips

  1. Do your revision. Pick your best journalism 

  2. Read the criteria carefully. This is how the judges score

  3. Make an effort (for the judges)

  4. Tell your story well - use the 500 words

  5. Prove your case with evidence, stats and data

  6. Why do you stand out against your competitors?

  7. Show a range of supporting work if possible

  8. A little context about your brand is useful

  9. How are you contributing more broadly? Eg. supporting DE&I 

  10. Endorsements and citations. A short quote

  11. Double-check your entry for errors and typos