What sort of videos are getting the most clicks online? How do we make videos that go viral and promote our brand? How can we use the content we are creating for our titles and make great, engaging videos out of it? And, most importantly, how do we monetise the videos we make?
BSME Members and their guests joined a top quality panel for an insight into these questions at a Q&A on 29 September at the Charlotte Street Hotel. The event was hosted by Lysanne Currie, Group Editor and Head of Content Publishing, IoD, and featured Ben Clissitt, Digital Director of Visual Content at the Daily Telegraph; Dan’l Hewitt, formerly of Vice and now Managing Director UK, Maker Studios; and Paul Field, Chief Executive Officer Europe for groundbreaking video technology TouchCast.
Here is a selection of images from the evening.